XTIX · Fans — buyers & retention

LIVE 2026-11-02 17:31 UTCWho is actually buying, and whether they come back. Every paid order carries the buyer's email, so a purchase can be followed to a person rather than a device. The mailings half of the tab joins the sending side (what went out) to the selling side (what the links brought in).

7.3% of buyers bought more than once in October 2026 (802 of 10 955).

21.0% had bought something before (2 300 buyers), so 8 655 were new.

Across all time the platform has 85 270 buyers, of whom 13 821 have bought on more than one order (16.2%).

9 mailings went out in October 2026, delivering 4 989 emails. 2 520 were opened (50.5%) and 178 clicked (3.57%). 38 unsubscribed.

2 of 9 mailings trace to a paid order. Our links carry utm_source=xtix_email plus a utm_campaign tag, and each mailing is matched to its orders on the show, city and date inside that tag. A service mailing — a venue change, a new date, a cancellation — carries no UTM tag by the agreed rule, so it can never appear in the order data at all. That is a convention, not a gap.

From our own mailings: 4 paid orders, €616. Of those, 3 orders (€561) sit under a mailing in the table above.

Email tags that are not ours: 89 orders, €10 331. Those tags were written into the link by whoever built it — in practice the organizer's own sending system — so they are not our sends and are reported separately.

How to read. This board was split out of the company dashboard so it can grow on its own, and the company dashboard keeps everything else. Every figure keeps one chain back to its source, named in the last panel. Periods, money and the FX basis follow the same rules as the company dashboard. Blocks whose source failed in this run are shown as unavailable with the reason, instead of a stale or partial number. Data snapshot 2026-11-02 17:31 UTC.